Why Our Holy Hydration! Sleeping Mask is an Affordable Must-Have for Hydrated Skin
KEY TAKEAWAYS
There’s something undeniably satisfying about waking up with skin that feels soft, smooth, and refreshed like your skincare worked overtime whilst you were off in dreamland. That’s the magic of overnight masks. Unlike your everyday moisturisers, sleep masks are designed to act as a final seal of hydration whilst you snooze. They’re like the ultimate night shift for your skin, ensuring you wake up looking radiant and well-rested (even if your actual sleep schedule doesn’t always agree). And that’s where our Holy Hydration! Overnight Face Mask comes in. This viral favourite has been popping up everywhere lately and for good reason. With a rich yet breathable texture and a formula powered by hyaluronic acid, ceramides, and peptides, it contains the same type of skin-quenching ingredients you’ll often see in high-end masks, but at a fraction of the price. For just £11, you can achieve that hydrated glow without breaking the bank. Whether you’re looking to rescue parched skin, reset after a long week, or just make the most of your beauty sleep, this mask is your new bedtime essential, and we’re spilling all the details about it below!
What is Our Holy Hydration! Sleeping Mask?
In short: our hydrating sleeping mask is your skin’s nighttime BFF. Unlike a traditional face mask or sheet mask (the kind you rinse off after 10–15 minutes or peel away), a sleeping mask is designed to go the distance—working overtime whilst you snooze. This dual-use wonder can be applied right before bed and left on overnight to soak into skin and hydrate for plump-looking skin, or used as a rinse-off treatment when your skin just needs a quick refresh before bed. The formula is rich yet breathable, so it sinks in comfortably without leaving a heavy, greasy feel on your pillow. We like to think of it as the perfect balance between luxurious self-care and everyday practicality all wrapped up into one hardworking jar.
The formula is rich yet breathable, so it sinks in comfortably without leaving a heavy, greasy feel on your pillow. We like to think of it as the perfect balance between luxurious selfcare and everyday practicality—all wrapped up into one hardworking jar.
Skin-Loving Ingredients
Like the rest of our e.l.f. SKIN lineup, you know we packed our sleeping mask to the brim with ingredients your skin craves. Our Holy Hydration! Sleeping Mask isn’t like your traditional creamy face mask; it’s a skin-loving overnight treat that works whilst you snooze. Inside, you’ll find hyaluronic acid, a hydration hero that helps skin hold onto moisture for that plump, bouncy feel. Ceramides are in the mix, too, working to keep your skin’s barrier hydrated. And we can’t forget peptides those little building blocks of proteins like collagen and elastin.
With its fresh, clean scent, this mask makes bedtime feel like a mini spa moment. Think of it as your overnight recharge button: hydrating, soothing, and leaving your skin feeling happy by morning.
How to Use a Hydrating Sleeping Mask
The beauty of a sleeping mask? It’s as flexible as your skincare routine needs it to be! With our Holy Hydration! Sleeping Mask, you’ve got options: apply it 2–3 times a week as a quick, rinse-off treatment or let it work overtime as an overnight mask. Just scoop out a small amount and smooth it evenly across your face or focus on areas that are feeling extra dry and in need of some additional TLC. If you’re short on time, leave it on for 10–15 minutes and wash off to reveal plump-looking skin. But when your skin really needs that moisture boost, apply it before bed and let the creamy formula soak in whilst you sleep, then wake up to hydrated skin that’s ready to face the day.
Pro tip: Skip heavy oils before a long day outdoors. Lightweight hydration keeps your base from sliding and helps prevent mid-day meltdown. Let each layer absorb fully before moving on.
How our Holy Hydration! Sleeping Mask Fits Into Your Skincare Routine
Follow this simple, skin-loving routine to prep, treat, and hydrate so your skin wakes up soft, plump, and glowing with our overnight face mask!
Step 1: Remove Your Makeup
Before you let your skin soak up all that overnight goodness, start with a clean slate. Gently remove makeup using a reliable makeup remover like our makeup removing cleansing balm. Take your time to remove mascara, lipstick, and any other daily wear-and-tear products. Removing makeup ensures that your skin can fully absorb the nourishing ingredients from your next steps!

Step 2: Wash Your Face with a Gentle Cleanser
Next up, cleanse! Use a moisturising face wash like our hydrating daily cleanser to wash away any lingering impurities. Focus on massaging the product into your skin in circular motions to lift dirt and excess oil. Rinse thoroughly with lukewarm water and pat dry. A clean face is the perfect canvas for toners, serums, and of course, the sleeping mask that’ll work its magic overnight.

Step 3: Apply a Toner and a Face Mist
Now that your skin is feeling clean, prep it with a hydrating toner or mist. We love our hydrating toner because it helps balance your complexion, provides extra hydration, and primes your skin to help absorb the rest of your skincare routine. If toner’s not your thing, reach for our hydrating facial mist for a boost of moisture. Simply spritz evenly across your face or gently pat in with clean hands.

Step 4: Apply a Face Serum and Moisturiser
Serums are an essential for targeting specific skin needs. Whether it’s our hyaluronic acid serum for plump, bouncy skin or another favourite serum addressing your top concerns, apply 1–2 pumps evenly across the face. Allow the serum to sink in for a few moments—this helps set the stage for the face mask. If you want an extra layer of hydration, follow with 1-2 pumps of gel moisturiser.
Step 5: Apply Holy Hydration! Sleeping Mask
And now for the moment your skin’s been waiting for: Holy Hydration! Sleeping Mask! Smooth your sleeping mask evenly over your face or concentrate on areas that need extra attention, like around the nose or on the chin.
Use it 2–3 times a week as a rinse-off mask or let it work overnight. Its creamy, soothing formula helps hydrate for a plumped-up complexion and leaves you waking up with a radiant complexion. Pairing this step with the earlier prep helps your skin get the ultimate nighttime glow boost! With its moisturising formula and the glowing results you wake up to, it’s no wonder our Sleeping Mask has been getting so much love lately.
A true multitasking must-have, it belongs in every nighttime routine whether you’re a skincare newbie or a seasoned pro. One thing’s for sure: this mask is not to be skipped.